More than 2,000 proposals later, Nishimura said not a single suitor has been turned down. "If the client is putting down cash for a proposal, the couple is more or less already on the same page about settling down," she reckons. Most clients are willing to shell out for extras, like renting formal wear or having the soon-to-be fiancée transported via stretch limo, bringing the average price in 2022 to almost $1,000. That fee doesn't include the purchase of an engagement ring, nor the contemporary custom of presenting fiancées with an enormous bouquet of 108 roses, a number that in Japanese also means "forever." In this case, floral eternity weighs more than ten pounds, and costs close to $400.