Japan has seen an influx of tourists with the removal of COVID-19 travel restrictions and a weak yen, and eating Japanese food was a top priority for them, according to a 2023 report on foreign visitors to Japan by the Japan Tourism Agency. For the rice produced in 2023, the average price when producer cooperatives sold it to wholesalers climbed to 15,865 yen ($102) per 60 kilograms in June, the highest in about 11 years. The ministry insisted, however, that the supply-demand balance is "not in a crunch," saying that the distribution of rice produced in 2024 has not yet fully ramped up. The government projects that rice inventory will dip to 1.52 million tons by June next year, and domestic demand will decrease to 6.73 million tons through the same month.