So why is the garakei ガラケイ referred to as having to do with the Galapagos? The idea is that, like the animals and birds of the Galapagos Islands, which developed unique traits in isolation from mainland species so as to fit their special environment, the garakei ガラケイhas features that were developed solely in and for people of the Japanese islands without regard to global IT trends. Thus, garakei are not known or used in places outside Japan. Naturally, they have some features that are shared with cell phones elsewhere (e.g., built-in camera), but they also have functions that do not exist outside of Japan. This usage of the characterization garapagosu ガラパゴス ("Galapagos") has become very popular in Japan, especially for products from the Sharp Corporation that are thought to be especially well adapted to the current needs of Japanese consumers.