News Japan's SDG obsession

Today, there are S.D.G.s board games in Japan. S.D.G.s comic books. Children can play on S.D.G.s playgrounds, and travel companies offer S.D.G.s trips, where travelers learn about how Japan is working toward achieving the goals. An animated music video about S.D.G.s by the public broadcaster, NHK, has over 930,000 views on YouTube. In the United States, when people have heard of the development goals at all, it is often from right-wing media portraying them as part of a radical socialist plot. A less polarized, more community-oriented (and perhaps less cynical) Japan has coalesced around the goals as a feel-good, and in theory do-good, endeavor. [...] The goals became official national policy in 2016, when the government established a task force on them under the prime minister. But it wasn't until the next year — when Japan's biggest business federation, Keidanren, added them to its charter — that they started appearing on suit jackets nationwide.

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