Maciamo said:
Could you develop a bit more on this. I don't see how having more foreign companies in Japan would change anything. Japanese people are already very familiar with foreign products and brands (food, cars, clothes...), except the areas protected by the government (electronics, manga...). The problem is that some Japanese don't even know that McDonald is American, BMW is German, Burberry is British and Chanel is French (well these examples are a bit extreme, but you get the picture).
I think any change in culture (especially for culture whose history goes back for centuries) may take a generation or two. I believe those companies you listed (MacDonald and all) have started in Japan by adjusting their business strategies specific to Japan to be like a Japanese company with internationally recognizable brands. They have been very successful in doing so if indeed many Japanese nowadays consider those companies originate in Japan.
Decades ago, many Western countries considered Japan a difficult market to get into because of governmental regulations, business norms, cultural issues, and other intangibles. I bet for some it still is. Even though speed and degree of change is subject to discussions and individual interpretations, I saw some changes in Japan little by little in terms of how Japanese people see themselves in the world and how they think they are being perceived by people outside of Japan. I think this change will contribute to more openness to things new or foreign.
Maciamo said:
Some of the most shocking stereotypes about Western countries I have heard in Japan came from people working for American or European companies.
I believe this depends on how each company manages its employees and how its work environment and work culture are presented to and accepted by workers. It's possible Japanese employees who are working those foreign companies are only reporting to locally hired manager/director/VP (i.e. Japanese) instead of dealing directly with coworkers located in outside Japan.
It is also possible the people in the example you raised in your comment above are not open minded nor have a desire to learn new cultures and concepts. Simply because someone is working at the foreign company that does not mean he or she is aware of or willing to learn new cultures or thinking. It is getting difficult to distinguish which one is the foreign company because oftentimes those foreign companies are doing business in Japan like any domestic Japanese company and because those foreign companies are often managed by local Japanese managers.
Maciamo said:
It seems to me that a substantial percentage of the Japanese in their 20's and 30's have experienced living abroad. I would say that the proportion is at least comparable to Europe, which means higher than in North America or Australia.
This is the important part of the cultural changes in Japan which is yet to happen. As these 20's and 30's people enter into the workplace/academic fields and go up the corporate ladder to be managers, directors, executives, and other positions of power and authority, there would be more noticeable changes in Japanese mindset and cultures. They are more exposed to and have experiences traveling, studying, and/or living outside Japan than their previous generations. For cultures to change, it has to be bottom up, not top down, especially in a democratic society.
As far as China is concerned, its government is able to set the guidelines, rules, or orders top down because it is not yet a democratic society. So, they may be able to nudge their huge populace toward changes while controlling how fast and how much changes they are going to allow. Adopting Western names to be more presentable to Westerners/Americans seems a barometer of how global you are; but, I think it is very shallow. Changing names or coming up nicknames are the easy part; the meat is how they act, behave, operate, think, and interact with people outside of their cultural bounds. I have many Chinese colleagues in my company's offices in China and I also noticed they use the Western first names. Some of the names they came up with are very interesting as I am sure they came up with those names by watching movies and TV shows. I rather focus on how they conduct business and communicate because, if they (with Western nick names) cannot communicate in English properly, their adopting Western names is just a decoration on their business card or signature on their e-mail messages. Also, this name adoption phenomenon is pushed on them because many Western partners or customers were not at ease with dealing foreign cultures such as China, India, and others. It's like when you call up a tech support for a laptop and if the other end of the line says "Hello, thank you for calling XXXXX tech support center. My name is Josh (enter any typical Western sounding names here). How may I help you," you feel right at home if you are N American or European. But, if you hear "......., My name is Mahesh (or, enter any ethnic sounding names here).........," some Western customers will start interact with him/her in their own pre-conceived mindset (or bias, stereotype) simply because he/she sounds foreign (which is correct as he/she is a foreigner in the eye of this Western caller).