The Gothic Lolita-style dolls are dressed all in black, setting them apart from the usually brightly coloured sets. They have reportedly been well received. The modern-looking hina dolls have been a series since 2018 and are gaining popularity each year. There are currently around 20 to 30 designs, and this year, 500 sets -- 100 more than last year -- were released, but according to the store, they had nearly sold out by the 3 March Girls' Day. Around 60% of sales come in the lead-up to the 3 March festival; many of these customers are young mothers. Another 30% comes from high school girls, university-aged women, and restaurants looking to enhance their interior decorations. The remaining tenth of sales are to foreign tourists.
