Hiromi Nakamura, a project associate professor at the University of Tokyo, and Homei Miyashita, a professor at Meiji University, won the Ig Nobel Prize in Nutrition for their research on augmented gustation using electricity on Sept. 14. The Ig Nobels honor "research that makes people laugh and then think." [...] In a trial run, Nakamura put a piece of agar on her tongue and charged it with a small amount of electricity. The taste changed instantly when she turned the switch on and off. Although the result was expected, Nakamura said she was surprised because the shift in taste was so palpable. Nakamura attached positive and negative electrodes to chopsticks and drinking straws because she thought the technology, once commercialized, would be used at dining tables. She ate cheese with chopsticks and consumed sport drinks with a straw, among other samples, and confirmed changes in their tastes. When she adjusted the layouts of electrodes and the directions of electrical currents, the intensity of ingredients' acidity and bitterness fluctuated.