"The war for control of Japan's beer market continues to rage. The two biggest companies, Asahi and Kirin, keep taking the lead back from each other, as each tries to come up with new ways to steal market share from their rival. Currently, Asahi has 39 per cent of the market, and Kirin 35 per cent. The market has undergone many changes since the emergence of happo-shu, a kind of beer that is made slightly differently than normal beer, although I don't understand the difference at all (happo-shu just tastes like beer to me, although it's not terribly good). Because the taxes on happo-shu are much lower than on beer, it's much cheaper for consumers, and this has sparked a price war that has brought the prices of virtually all alcoholic beverages down to as much as half what they were a few years ago, contributing to Japan's deflationary spiral. The current price leader is Suntory, though, with their new "Ad Draft Happo-shu." To lower the cost of the beer, other companies can advertise right on the front of the can. It's about $1.10 a can.
Suntory beer tastes worse than American beer. period ... horrid stuff. I get headaches after drinking it.
I don't care for the hoposhu type very much. It's just pee water with alcohol content IMHO. My wife didn't mind it but ... I'd prefer something with body and taste. I'm not into the guiness types but ... still.
We have an Irish pub in town.
And quite a few mini-brews and local chi-birus [local beers]
So, I'm sure most foreignors won't miss their favorite flavors that much.
Although, I'm craving for an ice cold Michelob dry or Genesse Ale from NY ughhhh
@ moyashi well you do know what they say ""it's probably the best lager in the world" lol
Now I'm just so curious!! have you seen the advertisements for the Carlsberg Banks,, they are great!! They definitely have a great campaign of ads here. No wonder their lager is so popular!!
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