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Today, the Japan Fair Trade Commission issued a cease-and-desist order against Google. It accused the tech giant of monopolistic practices that require smartphone manufacturers to prioritize their search services on Android devices.
The commission found that since at least July 2020, Google has pressured at least six Android phone makers to favour its search engine and browser as part of their licensing agreements for the Google Play Store—affecting about 80% of Android phones sold in Japan. Additionally, Google was found to have offered a share of its search revenue to five business partners, including smartphone manufacturers and telecom firms, on the condition that its services be featured on the home screen and that rival services be excluded.
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The commission found that since at least July 2020, Google has pressured at least six Android phone makers to favour its search engine and browser as part of their licensing agreements for the Google Play Store—affecting about 80% of Android phones sold in Japan. Additionally, Google was found to have offered a share of its search revenue to five business partners, including smartphone manufacturers and telecom firms, on the condition that its services be featured on the home screen and that rival services be excluded.
This is the first time that a cease and desist order has been issued to a major tech company, which suggests that a tougher stance is being taken by Japanese authorities to create fair and competitive environments in line with the authorities in Europe and the U.S. The commission took commitment procedures against Google in April 2024, which did not involve issuing a finding on whether the company violated the law but did require Google to submit a plan to prevent further acts that could be considered a violation. Tuesday's order by the commission took the impact of the violation into greater consideration. It orders Google to stop forcing its own services to be installed on the initial screen of smartphones and to allow for the installation of other companies' services. The conditions for the distribution of advertising revenue will also be relaxed, giving manufacturers more options.
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Japan antitrust watchdog hits Google with cease and desist order
Commission says tech giant makes unfair demands on Android manufacturers