- 14 Mar 2002
- Reaction score
The Brand Research Institute has released the results of its 2021 online survey regarding the allure and appeal of Japan's 47 prefectures.
The Top five:
The Top five:
Ibaraki Prefecture's success in promoting its beauty and charms was short-lived. The prefecture returned to its familiar bottom-basement ranking in a survey this year of "attractive prefectures." For seven consecutive years until 2019, Ibaraki had ranked last among the nation's 47 prefectures for allure and appeal in the online survey conducted by Brand Research Institute, a consulting agency for regional brands based in Tokyo's Minato Ward. But after its promotional campaign, Ibaraki moved up to 42nd last year, relinquishing the "least attractive" title to neighboring Tochigi Prefecture in the northern Kanto region. The latest rankings, which were released on Oct. 9, put Ibaraki back in the bottom again. Tochigi climbed the chart to reach 41st.
Hokkaido kept its "most attractive" prefecture title for the 13th straight year, followed by Kyoto, Okinawa and Tokyo. Osaka Prefecture gained its highest-ever ranking, at fifth. Brand Research Institute asked respondents 89 questions in the survey conducted in July, including if they recognize each prefecture, if they had visited each prefecture, and if they are willing to visit each prefecture. About 35,000 people responded.