News Marubeni-backed salmon farm launches sales in Japan

[thomas]

Marubeni started sales of salmon produced by its Norwegian partner's farm near Mount Fuji. This move is part of a broader strategy by Japanese trading houses to diversify into the food business, particularly seafood. As Japan aims to increase domestic seafood consumption, wild and sea-farmed salmon have emerged as a critical focus area. Marubeni has invested in Danish Salmon, a major global land-based salmon producer, and is now handling sales for Proximar Seafood AS, a Norwegian company operating Japan's first land-based salmon farm. Proximar aims to produce 5,300 tons of salmon annually by 2027, which could account for approximately 10% of Japan's annual Atlantic salmon consumption.

Locally farmed salmon sold by Marubeni Corp. (photo credit: Kyodo)​

"By farming salmon locally in Japan, we are increasing Japan's self-sufficiency rate," Proximar Chief Executive Joachim Nielsen told reporters. Faced with volatile fossil fuel markets and searching for stable revenue streams, Marubeni and its rivals have been diversifying into the food business, where demand is set to grow alongside the rising world population. Mitsubishi owns Norway-based Cermaq, one of the world's leading salmon farmers, and is exploring salmon land farming in Japan. At the same time, Mitsui & Co. is a shareholder of the world's biggest shrimp farming and processing companies in Ecuador and Vietnam. Mitsui expects profits in its lifestyle unit, which includes food, to exceed those earned by chemicals this fiscal year.

Marubeni-backed salmon farm starts Japan sales as part of diversification push

Wild and sea-farmed salmon is one of the areas Marubeni and its rivals have been targeting in Japan.

www.japantimes.co.jp

Japan trade houses push for locally farmed salmon as imports to peak

Major Japanese trade houses, led by Marubeni Corp., have been pushing for the land-based farming of salmon, a popular type of sushi and sashimi, in Japan, as supply from Norway is starting to peak.

english.kyodonews.net

Post-Smolt Grow-out Building (photo credit: Marubeni)​

Link:

Commencement of Sales of FUJI ATLANTIC SALMON, the First Land-farmed Atlantic Salmon in Japan

Commencement of Sales of FUJI ATLANTIC SALMON, the First Land-farmed Atlantic Salmon in Japan

www.marubeni.com