Do you like the "new" BoA?

[okinawa]

Her "urban dance" is supposedly the "adult" side of her. Isn't she still 17 lol? I've heard most of the songs on her new album, "My Name." Well, it's not really new, but I just heard about it now in the U.S. It's alright. I actually like the cutesy BoA more than the one she is right now. I suppose she's trying something new. I hope all she is doing is just trying. It would be weird if she stayed in the "urban dance" genre. I guess I'm just used to her videos filled with rainbows and such lol. So, how have you reacted to BoA's change? Love it, hate it, don't care, or have no idea who I'm talking about?

 

[Jean-Francois]

The fate of a female J-pop singer.

Boa sings well, but I think she is trying to imitate Britney Spears. And since Britney Spears lately has gone wild, it is natural for Boa to adopt a sexier image.

In East Asia, being too young is not as much as a problem as being too old. Usually, it's the younger the better. It is a trend Boa alone cannot fight off. But if she could compose, then she would have more control.

Look at Namie Amuro... Of course, Boa is more popular than her in recent years. Boa is a star (high growth, high market share) while Namie Amuro is a cash cow (low growth, high market share) heading into a dog (low growth, diminishing market share) in the product life cycle. Most composers would hand in their good songs to Boa. It's such a vicious cycle.

P.S. I prefer Namie Amuro, but recently they didn't give her a lot of good songs to sing. And who can blame those composers? Giving their best songs to Boa is like a sure-win!