News Bluesky takes off in Japan beyond US political discourse

thomas

Unswerving cyclist
Admin
Joined
14 Mar 2002
Messages
21,050
Reaction score
18,904
Has anyone signed up for Bluesky yet, the latest alternative to X?

Two years ago, many Twitter users, unhappy with Elon Musk's free speech absolutism and some of his more controversial decisions, such as reinstating banned accounts, moved to Mastodon. For several reasons, Mastodon never took off. Bluesky started as a research project within Twitter in 2019, led by then-CEO Jack Dorsey. The goal was to create a decentralized social network to give users more control over their data and experience. In 2021, Bluesky became an independent company, developing the AT Protocol, a communication protocol for decentralized social networking. It launched as an invite-only beta in February 2023 and opened publicly in February 2024.

Though slightly neglected, JREF has its own Mastodon page and - since last week - a Bluesky account:



JREF has FB and Twitter accounts, too, but we have never used them extensively.


Recent data suggests that Bluesky and other X alternatives are gaining popularity among Japanese social media users, indicating a potential long-term trend. According to Similarweb, the number of active Android users on Bluesky in Japan quintupled over the past year, while X's user number declined. Moreover, daily active user numbers on Bluesky continued to rise in the first half of November.

Analysts and academics believe that the U.S. presidential election and its associated polarization likely had little impact on Bluesky's surge in popularity in Japan. Instead, functionality and privacy concerns may have played a more significant role. Jeffrey J. Hall, a researcher specializing in Japanese politics, nationalism, and pop culture, argues that most Japanese users are not overly concerned with U.S. cultural conflicts. He suggests that changes in terms of service related to AI, modifications to the block feature, and the proliferation of bot-like accounts on X have negatively impacted Japanese users' perception of the platform.


Twitter Japan did not formally change its name to X Japan until 23 November, and many users in Japan still call the platform Twitter. In the United States and the United Kingdom, Bluesky use jumped dramatically after Donald Trump won the U.S. presidential election on 5 November. According to Similarweb data, Bluesky usage numbers in the United States were up 500% after the election. X owner Elon Musk supported Trump during his campaign and will be working with the new administration. He also changed Twitter's moderation policies. Social media users objecting to the election of Trump have said they are moving from X to alternatives because of the links X has to the new administration. Some users also cite posts on X they say are offensive or inaccurate, as well as the moderation and blocking policies of Bluesky. The Guardian and NPR no longer use X. In Japan, users tend to be more focused on the utility of apps, and this helps keep X as a favorite because of its sizable existing user base. "X is still one of the most important platforms in Japan," said Leo Liwag, CEO of Hashi Media, a social media and influencer marketing agency.

Emily Liu, the manager of growth, communications, and partnerships at Bluesky Social, stated that Japanese users were among the earliest adopters of Bluesky and continue to form one of the largest user communities. She also mentioned that the first Bluesky meetup was held in Japan.

Liu added that the Japanese community in Bluesky continues to expand. She noted that the company does not have a physical office in Japan and relies on a remote workforce. Ryoko Ichimura, the international communications manager in Japan for Meta's Instagram, which operates Threads, said that Japan is one of the most active countries for Threads and is witnessing strong growth.




Last week, the Guardian explained why they would no longer use Twitter, sorry, X:

 
The second I heard that some of the people I follow on Twitter emigrated to Bluesky, I went with them. I have also created a Mastodon account and am following jref on both of them now. I haven't yet but I intend to delete my Twitter account for the simple reason that Musk is a tard and I want nothing to do with anything he touches - not before he starts touching grass at least.
 
Fortunately, X Japan (JPop fans may forgive me the pun) wasn't affected by the political hellscape of the US elections, but I'm glad there are friendlier pastures available. I'll do my best to keep Mastodon and Bluesky updated. :)
 
I just signed up, mostly out of curiosity, a few days ago. I never had a Twitter account and I am not much of a social media user/poster so I doubt I will post much or possibly anything to it.
 
I've been using Threads recently because a few accounts I followed seem to have moved there. I think a lot of them do Bluesky also but I haven't bothered to check it out. I tried Mastodon when we talked about it way back when but abandoned it shortly after.
 
We need a better comparison with threads and bluesky usage
"Japan is one of the most active countries for Threads, and we are seeing strong growth," said Ryoko Ichimura, international communications manager in Japan for Meta's Instagram, which operates Threads." I would think Threads would be more popular than bluesky or mastodon/misskey just due to their instagram usage in Japan.
I like mastodon/fediverse (misskey etc.) best though I know people there. Not as into bluesky but you can bridge it Bridgy Fed basically bluesky just follow @ap.brid.gy. and mastodon misskey etc. just follow @[email protected] and it bridges. Threads has an option in the account settings select fediverse to bridge to fedivsere(mastodon, misskey etc.). So ideally I want them all connected like email is but right now it is opt in.

A number of the news articles counts app downloads which is not useful for mastodon as most use various third party. bluesky is just starting to get them like openvibe.
 
Last edited:
This is what an AI search says about migration from Twitter:

The migration of users from Twitter (now X) to alternative platforms like Bluesky, Threads, and Mastodon has been notable, especially following significant events such as the U.S. presidential election and Elon Musk's controversial management decisions. Each platform attracts different demographics and offers unique experiences.

## User Migration Trends

1. Threads:
- Popularity: Threads has rapidly gained traction, boasting over 275 million monthly users by August 2024, largely due to its integration with Instagram and a strong marketing push from Meta[2][4].
- User Base: It tends to attract casual users, influencers, and those looking for a less politically charged environment. However, it has faced criticism for its algorithmic feed and moderation policies[4][5].

2. Bluesky:
- Growth: Bluesky has seen significant growth, especially post-election, with reports of over 700,000 new users in just a week, bringing its total to around 18 million[2][3].
- User Demographics: This platform appeals more to users seeking a positive experience without toxic discourse, often attracting tech-savvy individuals and influencers who appreciate its open protocol design[5]. It is perceived as a more complete service compared to Threads[5].

3. Mastodon:
- Community Focus: Mastodon has experienced steady growth, reaching nearly 9 million users, but it is characterized by a decentralized structure that can make it feel less active if users do not find their communities represented[1][3].
- User Experience: It attracts users who prefer federated systems and those disillusioned with mainstream social media platforms. The average Mastodon user often values community engagement over follower counts, which can lead to a more niche experience[1][2].

## Comparative Analysis

| Platform | Monthly Users | Target Audience | Key Features | Growth Drivers |
|-----------|---------------|------------------------|--------------------------------------------|----------------------------------------|
| Threads | 275 million | Casual users, influencers | Instagram integration, algorithmic feed | Rapid adoption post-launch |
| Bluesky | 18 million | Tech-savvy users, influencers | Open protocol, positive discourse focus | Post-election user influx |
| Mastodon | 9 million | Community-focused users | Decentralized structure, no algorithmic feed | Steady growth from Twitter exodus |

## Conclusion

As Twitter continues to lose users due to dissatisfaction with its management and content moderation policies, platforms like Threads, Bluesky, and Mastodon are becoming increasingly popular alternatives. Each platform serves different user needs: Threads for casual interaction and influencer engagement; Bluesky for those seeking an open and positive environment; and Mastodon for community-oriented users who value decentralization. The choice largely depends on individual preferences regarding community dynamics and content moderation styles.
 
One other thing it is not just Mastodon. Misskey, Pleroma, Akkoma, GoToSocial are other parts of the fediverse. Misskey had some growth as well I know of and predates Mastodon and is Japanese. Misskey - Wikipedia
Mind you at this point the combination of them is smaller than threads or bluesky.
 
Last edited:
Though slightly neglected, JREF has its own Mastodon page and - since last week - a Bluesky account:



JREF has FB and Twitter accounts, too, but we have never used them extensively.
One thing for your posts to those is to use hashtags at least #japan in them. That will help people notice you. fingers crossed you get some more users here from it.
 
Back
Top Bottom