Toyota old logo - katakana meaning

[LadyJaye]

Minna-san,

I've just seen a Toyota old badge.. which is write in katakana mode Toyota (トヨタ)
Here's the link of the picture (bw): You Say Toyoda, We Say Toyota: How The Automaker Got Its Name

Can anyone tell me whats the meaning of surrounded badge word?
It's write like this on top: スペ クター オフロード
and on the bottom I don't now, it looks like kanji.

Please help

 

[Mike Cash]

It is kanji, 純正部品 (じゅんせいぶひん) "Genuine Parts". Notice that part of one of the kanji didn't reproduce for some reason.

 

[undrentide]

スペクター spector
オフロード off-road
純正部品 (genuine parts) a part of the kanji 部 is missing.