This is a new Japanese enterprise aiming to introduce a tipping system into the country. The official homepage has photos of business executive and best-selling author Takafumi Horie (whom I once profiled for Wired Magazine), comedian Akihiro Nishino, and YouTuber Yoshihito Kamogashira. They seem to be the ones spearheading this effort, with the goal of it spreading throughout Japan. The Tip Project claims that introducing the practice into restaurants will increase staff motivation and help service industries that have been hit hard by COVID-19.