Originally posted by beluga
Hmmm... I think I should correct myself a little here. From my Kodansha dictionary, it does say that pronounce means hatsuon. That's why I came out with the example earlier on. I think you are right in your example. I guess when conversation is done face to face, hatsuon would probably be better. However, in the case if someone is pointing at a written kanji to ask how it's pronounced, yomimasu would be more appropriate.
Just my 2 cents....