Exclusive Program Investigation! Tsukiji Overflowing with Foreign Tourists – Top 5 Popular Queue Spots and Hidden Gems [J's Pursuit] [Super J Channel] (January 18, 2025)
The new year has brought a surge of energy to the Tsukiji Outer Market. Crowds of foreign tourists have resulted in long lines everywhere! Among them, which store is the "most popular queue spot"? The program conducted an independent investigation of foreign visitor numbers at the highlighted queue spots. Which shop claims the No.1 spot? From Tsukiji's famous street food to hidden spots quietly gaining popularity, we tracked the attractions drawing foreign visitors to Tsukiji.
Rich Sauce and Melt-in-Your-Mouth Beef Offal
Sayaka Masuda, Announcer:
"It's 10 a.m., but the market is already bustling with energy!"
With over 400 stores lining the Tsukiji Outer Market, reports suggest that 80% of visitors are now foreign tourists.
From the U.S.:
"It's delicious."
"Tsukiji is so much fun because you can try so many different kinds of gourmet food."
Among the many crowded spots, which is the most popular queue spot? The program independently tracked foreign visitors from 9 a.m. to 1 p.m., including peak hours.
5th Place:
The line stretches from the back of the standing tables, loops back, and reaches all the way to the front of the shop—one of Tsukiji's most renowned queue spots.
With 86 foreign visitors over four hours, "Kitsuneya", a long-established shop in Tsukiji for 77 years, claimed the fifth spot. Their specialty is their beef bowl, featuring beef simmered until tender. The most popular item is their Hormone Bowl (900 yen), made with beef offal simmered for over 10 hours and served on steaming rice.
From the U.S.:
"The flavor is so rich, and it just melts in your mouth."
"It's such a heartwarming taste."
The preparation begins at 5 a.m., with beef offal simmered in a rich, umami-packed sauce based on Hatcho miso that has been continuously replenished since the shop's founding.
At 6:30 a.m., when the shop opens, there's already a line. By 9 a.m., the peak time, the shop becomes so crowded it's difficult to walk in front of it. On some days, they serve up to 500 bowls.
From the U.S.:
"The aroma is so similar to beef stew. I'd love to swim in this!"
Brazilian Tourists Astonished: "We Grill Chicken and Pork, But…"
4th Place:
A total of 202 foreign visitors flocked to this spot. Long lines and crowds gather outside, and once inside, nearly every customer is a foreigner.
Their goal?
From the U.S.:
"The smoky aroma and the performance are amazing!"
The highlight is Tsukiji's famous torch-seared seafood. While seafood is a classic, the searing craze is the latest trend. Approximately 80% of customers are foreign tourists.
Using a high-powered torch to sear about 15 types of seafood, such as red king crab and spiny lobster, the process locks in the umami. The most popular item is red king crab from the Okhotsk Sea, known for its dense, meaty texture.
From Brazil:
"We grill chicken and pork, but searing red king crab is a first—it's so much fun!"
From the U.S.:
"I want to take one of those torches home with me!"
First Encounter with Wagyu…
For foreign visitors, "eating while strolling around Tsukiji" is a significant highlight of their trip. Two tourists from Mexico shared that it had been a long-time dream of theirs.
First on their list was shumai dumplings, which sell over 300 pieces daily at 250 yen each. These dumplings are three times larger than the average size.
Jere (28) from Mexico
"It's absolutely delicious."
The filling, made simply of ground pork and onions, is loved for its meaty flavor.
Next, they couldn't miss out on the fresh seafood. They chose raw oysters and salmon, priced at 500 yen per plate. The variety of seafood available at such affordable prices is part of the charm. Toasting with raw oysters:
Juan (32) from Mexico
"It's incredible!"
They also enjoyed minced meat cutlets, but their most anticipated treat came last:
Jere
"This is amazing!"
The highlight was the "Tamura Beef Sirloin Skewer," priced at 2,500 yen. This premium wagyu beef, considered among the finest in Japan, comes from a renowned butcher shop credited with popularizing Matsusaka beef in Tokyo. Experiencing wagyu for the first time, they couldn't contain their excitement.
Juan
"I wish I could take Japanese wagyu back home."
They sampled eight dishes in total, spending 5,200 yen between the two of them.
Jere
"It was so affordable."
"Thank you so much!"
Japan's Soul Food: "The Best Breakfast"
Coming in at third place for the most popular shop with foreign visitors:
Over a four-hour period, 205 foreign tourists visited this tiny shop, where Japanese and foreign customers form a massive line together. The attraction? Japan's beloved soul food—onigiri (rice balls).
From Germany
"It's delicious. Seeing Japanese people eat it made me want to try it too."
Using Niigata-grown Koshihikari rice, the shop offers over 50 varieties of filling.
From Germany:
"The ingredients are fresh, the rice is warm, and everything is perfect."
Another popular option is the "Bakudan," which features a soft-boiled egg and tempura bits.
From Denmark:
"It's a miracle!"
Originally catering to market workers, these onigiri have gained fame among foreigners as "the ultimate breakfast." Every morning, foreign visitors line up after checking out of their hotels.
Premium Tuna at an Unbeatable Price
Second place goes to a shop with 250 foreign visitors. A long line constantly forms in front of the store.
What awaits at the end of the line is Japan's premium-grade tuna. The highlight here is the "Special Premium Tuna Nigiri Set," which includes kama-toro, o-toro, and chu-toro cuts of bluefin tuna.
From Poland:
"This is unbelievable."
The tuna is sourced from Yamayuki, a renowned wholesaler that has won the top tuna auction for five consecutive years. It's the real deal. Sushi of this quality would cost at least 2,000 yen per piece at a high-end Ginza restaurant, but here, you can enjoy six pieces for 3,400 yen.
From Italy:
"Chutoro and otoro are something you can only experience in Japan. That's why I came here."
Hidden Cafés on the Rise
Next up is first place! But before that...
A quiet trend is growing among repeat foreign visitors. One hidden gem is located down a narrow side street, and sure enough, it's filled with foreign customers. More and more visitors keep arriving. This café specializes in dishes featuring fresh peppercorns and ingredients sourced from Tsukiji.
Although the café only has counter seating, it's always bustling with activity.
From the United States:
"At first, I thought I had taken a wrong turn, but I'm so glad I found it!"
The café serves creations such as handmade pizza dough topped with squid from Tsukiji, as well as egg toast, all infused with a focus on fresh peppercorns and Tsukiji-sourced ingredients.
From the United States:
"Number one pizza!"
In Tsukiji, cafés have been popping up one after another. More places now offer coffee and light meals made with Tsukiji's fresh ingredients, perfect for a break between street food adventures.
From the Netherlands:
"This is my fourth time at this café. The pepper flavor is amazing and delicious."
90% of Customers Are Foreigners: "This Is No.1"
And now, the number one spot for Tsukiji's most crowded shop frequented by foreign visitors is...
From Australia:
"It's like a dessert!"
From the Netherlands:
"It's like a pancake!"
With 302 foreign visitors, the line starts forming by 9 a.m. This is the iconic Tsukiji street food: tamagoyaki (Japanese rolled omelet) priced at 200 yen, selling 2,000 pieces a day. Its affordability and flavor make it a runaway hit.
The shop has been in Tsukiji for 76 years, using only fresh, morning-laid eggs, seasoned with bonito broth, sugar, salt, and mirin to create this traditional delicacy. Its reputation has even spread to the other side of the globe!
From Argentina:
"I came all the way from Argentina!"
"I love Messi!"
"Everyone in Argentina talks about this tamagoyaki."
Now, 90% of its customers are foreigners. This long-established tamagoyaki shop has become a global sensation.
From Australia:
"This is No.1. It's delicious!"
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