News High-end Japanese strawberries all the rage in NY

[thomas]

A "high-end" Japanese strawberry has become an overnight sensation in New York as the city's gourmands clamour to get their mouths around the fruit that has quickly earned a reputation for packing a sweet punch. The strawberries are grown by Oishii Farm, a venture launched in 2017 by Hiroki Koga. Oishii produces a variety of strawberries called "The Omakase Berry" at its indoor farm in an NYC suburb.

Oishii

Grown in the world's first and largest indoor vertical strawberry farm, The Omakase Berry is like none you've had before.

oishii.com

Despite running a pricey $20 for a pack containing eight large strawberries, the farm has still been flooded with orders from famous restaurants in the Big Apple wanting to serve up the succulent treats. They are also in high demand at some of the more upscale supermarkets in Manhattan, which began selling them in June this year. Koga says he chose the Omakase as it is "the tastiest and easiest variety" of strawberry to produce in a vertical farm. He assessed over 20 options from Japan and other countries before making his choice.

FEATURE: High-end Japanese strawberries selling like hotcakes in N.Y.

A high-end Japanese strawberry has become an overnight sensation in New York as the city's gourmands clamor to get their mouths around the fruit that has quickly earned a reputation for packing a sweet punch.

english.kyodonews.net

Pricey?? 20 USD is NOTHING to what premium strawberries cost here in Japan!

 

[mdchachi]

Strawberries really are terrible here. At least the ones in the supermarket. They use varieties that stand up to transportation well. Taste seems to not be a priority.
Same with tomatoes.