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Business Casio's budget watches return to fashion in Europe and Japan

thomas

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I haven't worn a wristwatch in over twenty years, but my last one was a G-Shock!


Casio Computer Co.'s tough G-Shock watches remain hugely popular, but another Casio line is also gaining attention, mainly outside Japan. They may be more practical than G-Shocks and less stylish. Above all, they are cheap, which is why they have picked up the nickname "cheap Casio" watches. The retro-futuristic watches began to attract wider attention after celebrities and other well-known figures were seen wearing them. Sales have more than tripled over the past five years.

The company officially calls them "Casio Watches". They are often sold hanging on racks at discount stores and are priced between 1,500 yen (about $9.40) and 3,000 yen, excluding tax. The range now includes more than 1,200 varieties. Some are analogue or digital models with only a basic clock function, while others come with stopwatch or calculator functions.




They are so fugly they're actually cool.


 
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