- 14 Mar 2002
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In the race for clicks and attention, some social media influencers in Japan have spread false or misleading claims that later spilt into real-world trouble, with foreign residents often becoming targets. Influencers apparently see the topic as an easy way to attract views and income.
The "Pakistani hideout."
In February, posts on X began backing Ibaraki Prefecture's new reward system for reporting the illegal employment of foreigners. The Asahi Shimbun interviewed an "exposure-type" influencer with tens of thousands of followers who posts about crimes and controversies based on tips and outside information.
The influencer, who once mainly posted about hobbies, said news-related content spread quickly online. X also pays users based on view counts, and the person said the platform can bring in around 600,000 yen a month on top of a regular office job. Asked why they posted anti-foreigner messages such as "Get out of Japan", the influencer reportedly said it was simply a way to gain followers.
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The "Pakistani hideout."
In 2025, several YouTube videos focused on Pakistani residents in Ebetsu, a city next to Sapporo in Hokkaido. One clip showed a gravel lot surrounded by iron sheets and filled with cars. The person filming pointed at a building and called it an "illegal structure". Text on the screen described the site as a "Pakistani hideout". Another video claimed Pakistanis had been illegally dismantling vehicles at so-called "yards" for years. The poster said the city had identified 76 illegal structures. The video was viewed more than 300,000 times. Ebetsu city confirmed there were 76 illegal structures in fiscal 2025. But city records reportedly showed most of the properties belonged to Japanese residents, not Pakistanis. The online criticism continued, and things worsened offline as well. One night in October, rocket-type fireworks were fired into a business run by a Pakistani resident. Since February, unexplained fires have also broken out at another Pakistani-owned business and at a Muslim place of worship. A 23-year-old Pakistani man living in the city said people were frightened and wondering who might be targeted next. Later, the creator behind the "Pakistani hideout" video suddenly deleted all posts related to Pakistanis.
In February, posts on X began backing Ibaraki Prefecture's new reward system for reporting the illegal employment of foreigners. The Asahi Shimbun interviewed an "exposure-type" influencer with tens of thousands of followers who posts about crimes and controversies based on tips and outside information.
The influencer, who once mainly posted about hobbies, said news-related content spread quickly online. X also pays users based on view counts, and the person said the platform can bring in around 600,000 yen a month on top of a regular office job. Asked why they posted anti-foreigner messages such as "Get out of Japan", the influencer reportedly said it was simply a way to gain followers.
More here: