The company hires at a pace of 60 to 70 people a year, and the number of foreign nationals serving as store managers rose to 12 this spring. It has also introduced a scholarship program and is building a system to help as many people as possible continue working for the long term. However, criticism of foreign workers is constantly seen on Facebook. Comparing them with Japanese workers, Ikeda carefully explains that foreign employees face stricter labor conditions and workplace environments. Still users respond with a series of rebuttals such as, "You're not hiring Japanese people and are using foreigners cheaply just for profit," "If you're going to spend extra money on foreigners, you should raise wages until Japanese applicants flood in," and, "With advances in AI, more women entering the workforce and later retirement, there can't be an absolute labor shortage." Ikeda explained, "It's unavoidable that some people dislike foreigners. But there is a significant number of people who cannot distinguish between overstayers, Specified Skilled Workers and highly skilled professionals, who seriously believe what amounts to false rumors."