- 5 Feb 2005
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I just read about this last week, but according to my friend this style of advertising has been going on for already quite a while. Do you think this goes a bit too far? Would you consider doing it, and have do know any similar kind of advertising in Japan or in other countries?
Young Japanese women rent out their bare legs as advertising space
A good way to make sure your advertisement gets plenty of exposure is to place it where a lot of people are looking. With this important marketing rule in mind, one Japanese advertising service is offering brands a novel way to raise awareness to their business – placing advertising stickers on the bare thighs of young girls.
Girls interested in having their thighs registered with Absolute Territory must be at least 18 years old, and also have a social media account connected to at least 20 other people. After choosing a sticker ad, they have to wear it for at least eight hours a day, or more, for a set period of time, in order to meet the conditions of the contract and receive payment.
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