Society Teen apathy towards Japanese imperial family growing

thomas

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A recent Nippon Foundation survey found that 56% of Japanese youth aged 17 to 19 have little or no interest in the Imperial Family. The online poll, conducted in May with 1,000 respondents, marks the first time the Imperial Family has been a central focus of the foundation's annual survey of 18-year-olds. This shift in focus coincides with ongoing political debates about securing the Imperial Family's future following Japan's lowering of the voting age to 18 in 2018.


Imperial Household Agency

The building of the Imperial Household Agency


A majority of respondents (55.7%) expressed little to no interest in the Imperial Family. When asked how to increase interest, the most common response (48.1%) was "I don't know". This suggests that many young people are unsure how to make the Imperial Family more relevant. However, there is also some interest in social media, with a significant number of respondents (27.1%) indicating that they would be more interested if members of the Imperial Family were close to their age posted on social media. Overall, the survey suggests that the Imperial Family needs to find new ways to connect with young people. Social media may be one way to do this, but it is essential to find appropriate approaches for the Imperial Family that resonate with young people.

The Imperial Family debuted Instagram last April, but those who expected juicy insights or imperial selfies would be disappointed.


 
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