Both left and right text pointing to boxes are showing the squares you need to fill in to get some present/enter some contest.
The left one says:
全問挑戦コンテストの解答マス(詳しくはプレセントページをご覧ください)
Basically, there will be some page at the back where you can enter a contest if you fill in the right number(s) from the puzzle. Since it's the "全問挑戦コンテスト", maybe there's one from each question in the magazine or something similar.