- 14 Mar 2002
Fair enough: Japan's popular Italian restaurant chain Saizeriya will stop offering free grated cheese to customers as it tries to offset rising ingredient costs without changing its famously low prices.
Saizeriya provides olive oil, grated cheese, salt and pepper, red pepper flakes and other condiments for free in its restaurants. In addition to affordability, letting customers adjust flavors to their liking has been one reason for the chain's enduring popularity. But amid rising prices for cheese, the company likely saw no choice but to eliminate free offerings of grated cheese to avoid menu price increases. Takeout options also will be narrowed to the most popular items in an effort to focus on eat-in customers. High ingredient prices are weighing on Saizeriya's earnings. In April, the company said consolidated net profit for the fiscal year ending in August likely will drop 26% to 4.2 billion JPY (USD 29.7 million).
Italian restaurant chain narrows takeout selection to focus on eat-in customers
Saizeriya (サイゼリヤ) is a Japanese chain of family-style Italian yōshoku restaurants, commonly abbreviated as "Saize" (サイゼ). It is managed by Saizeriya Co. (株式会社サイゼリヤ, Kabushiki-gaisha Saizeriya) and headquartered in Yoshikawa, Saitama. Outside Japan, the restaurant is also in China (including Hong...