- 14 Mar 2002
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After years of slow adoption, Japanese high-tech toilets finally gained ground in the US. The reason is that more US tourists visit Japan and social media:
mainichi.jp
To increase presence in stores, Toto also commenced sales at major retail chain Costco in 2019, with their products placed in prominent spots on shelf corners. By building a strong distribution network across the U.S. through major retailers, the Washlet gained significant attention during the COVID-19 pandemic when outings were restricted and toilet paper was in short supply. Toto is now focusing on its after-sales service network in the U.S. Showrooms are being set up in cities with populations of around 300,000, staffed with personnel to handle repairs. By the end of 2026, this system will be in place nationwide, with plans to subsequently expand to urban areas with populations of around 100,000, Tamura said. By broadening customer interactions and ensuring that service personnel visit within three days of a toilet issue, Toto aims to differentiate itself from competitors.
Japanese high-tech toilet seats finally take off in US after decades of strain - The Mainichi
KITAKYUSHU -- Japanese electronic bidet toilet seats including Toto Ltd.'s flagship product Washlet are finally gaining traction in the U.S. market th
