Starbucks has been serving matcha latte for some time now. I assume it must be popular although I've never had it. BTW, Cold Stone Creamery seems to be quite popular in Tokyo. But Hagen Daz and Baskin and Robbins are also very good.
I do enjoy green tea ice cream every now and then but what I like so much better is shaved ice with condensed milk with a drizzle of maccha green tea.
The bitterness of the tea in perfect harmony with the rich sweetness of the condensed milk.... it's heaven.
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