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While most of the ecomony is in free fall, some do thrive even in a time of pandemic. While domestic demand is increasing, Nissin primarily aims at the US market where their cup noodles are marketed by Walmart.
In March, around 7.19 million cup-type instant noodle packages were sold at supermarkets in Japan, a 13% gain from a year earlier, according to data collected by Nikkei POS. The top-selling product was Nissin's 78 gram, standard size Cup Noodles. There is no data on overseas sales, but "demand is strong," a company representative said.
Nissin Cup Noodles demand soars as COVID-19 keeps people home
Japanese food maker pushes '3-for-$1' deals to increase sales in US
asia.nikkei.com