News Japanese beverage maker Ito En employing AI actress

thomas · 19 Oct 2023

Many people on social media talk about a new TV ad by Ito En Ltd. for their "Oi Ocha catechin green tea" drink. What's so special about it? Well, it features a model that is not a real person but a creation of AI. This is the first time in Japan that AI has been used to make a model for a TV commercial. Some of the reactions on social media are: "I thought this was a famous person, but it turned out to be AI," and "Will AI take over the jobs of actors and models?"

According to AI model Inc., which provided the AI service, it is the first TV ad in Japan using an AI performer. The theme of the commercial is "The time to change the future is now!" with the storyline being that a woman starts drinking catechin green tea so that she can live healthily in the future. The AI entertainer's age in the commercial changes and she is depicted skipping around, drinking the tea and smiling. Ito En said it judged using AI would be the best way to depict how the appearance of someone would change 30 years in the future, and decided to use the AI service. "We weren't intending to create a commercial personality with AI," a company official explained. The artificial character was produced by having AI learn a large number of faces, after which designers and others made minor changes.

'Will AI replace performers?': Japan-first TV ad with artificial model draws attention - The Mainichi

TOKYO -- A television commercial featuring a model generated by artificial intelligence (AI) -- reportedly a first for Japan -- has drawn attention on

mainichi.jp

Beverage company Ito En taps AI actress for TV commercial

The commercial is receiving mixed reviews from netizens, with some praising the quality of the tech while others worry about job loss.

www.japantimes.co.jp

Grandpa Frank · 20 Oct 2023

Seems to be a lot of panic by experts claiming AI will bring about the destruction of humans and the earth. Funny how the Terminator movies picked up on this years ago. Not sure if they can come up with measures to control it's use in the future.

Petaris · 20 Oct 2023

Uncle Frank said:
Seems to be a lot of panic by experts claiming AI will bring about the destruction of humans and the earth. Funny how the Terminator movies picked up on this years ago. Not sure if they can come up with measures to control it's use in the future.View attachment 108279

Even before Terminator you just have to look at Isaac Asimov's rules of robotics which was introduced in 1942.

Isaac Asimov's "Three Laws of Robotics"

Grandpa Frank · 20 Oct 2023

I keep hoping they will be able to swap brains into a new body , LOL. I'm ready for a replacement.

mdchachi · 20 Oct 2023

Uncle Frank said:
Not sure if they can come up with measures to control it's use in the future.

Yes they can. They can do what they did in Terminator -- go to the future to change the past.

News Japanese beverage maker Ito En employing AI actress

thomas

Unswerving cyclist

'Will AI replace performers?': Japan-first TV ad with artificial model draws attention - The Mainichi

Beverage company Ito En taps AI actress for TV commercial

Grandpa Frank

Sempai

Petaris

Sailing away...

Grandpa Frank

Sempai

mdchachi

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