Young Japanese women rent out their bare legs as advertising space

Davey · 25 Feb 2013

I just read about this last week, but according to my friend this style of advertising has been going on for already quite a while. Do you think this goes a bit too far? Would you consider doing it, and have do know any similar kind of advertising in Japan or in other countries?

Young Japanese women rent out their bare legs as advertising space

A good way to make sure your advertisement gets plenty of exposure is to place it where a lot of people are looking. With this important marketing rule in mind, one Japanese advertising service is offering brands a novel way to raise awareness to their business – placing advertising stickers on the bare thighs of young girls.

Girls interested in having their thighs registered with Absolute Territory must be at least 18 years old, and also have a social media account connected to at least 20 other people. After choosing a sticker ad, they have to wear it for at least eight hours a day, or more, for a set period of time, in order to meet the conditions of the contract and receive payment.

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DaisukeJigen · 25 Feb 2013

Get paid to wear a sticker? Sure I'd do it. Easy money. Though I doubt anyone wants to look at me hairy scrawny man legs.

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Davey · 25 Feb 2013

Well as someone said on the Facebook post regarding this thread. It might work for men as well, but instead of on the legs, it could be places on a "sexy" upper arm and tag middle age woman with it... as an example.

Mark of Zorro · 1 Mar 2013

Going too far? Well I am sure some uptight prudes will have a heart attack if they see one...I say GOOD.

But I would not wear one. I hate advertisements and I hate them even more when they are stickers.

My only problem is that I am concerned the practice could get a few men nailed for upskirting.

Trond · 2 Mar 2013

"A good way to make sure your advertisement gets plenty of exposure is to place it where a lot of people are looking."

Honestly the idea is great, but the way they started that sentence and ended sprouted some thoughts on what way they meant it.

Chidoriashi · 2 Mar 2013

I don't see a problem with it. It's a great idea for advertising, the products are sure to get noticed, easy extra money for young women, and guys have an excuse if their girl catches them staring at some leg, sounds win, win, win to me.

Tamayo · 3 Mar 2013

I see nothing wrong with it, or how it's much different than brands of clothing that sport a big logo or slogan on or near the choicest spots of the body (whether the buyer likes it or not, no less!). Sure, it's ever so slightly odd to me that a company would openly acknowledge the spots that "get the most attention", but more power to them! I thought it was pretty funny, and therefore probably a great marketing technique.

Young Japanese women rent out their bare legs as advertising space

Davey

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DaisukeJigen

後輩

Davey

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Mark of Zorro

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Trond

Norske Generelt

Chidoriashi

In imagination land

Tamayo

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