craftsman
************
- 24 Sep 2006
- 280
- 19
I end up watching far too much Japanese TV than is healthy for the long term survival of my brain. Some programs I enjoy, some make me laugh out loud and some are a source of good information. But try as I may, I can't get away from the fact that Japanese TV should be much better than it is.
I watch the news and the newsreader pulls out a piece of cardboard and tears strips of tape off it to reveal bits of information as they explain. I watch a drama and realise that it is the same story as last years' drama but instead of a school, it's now set in a college. And the acting. And the close-ups. And then the quizzes - is there any subject that can't be quizzed? Surely everything has been quizzed to death. And the food. The food. Is there anywhere on TV to escape the dreaded food? I could go on but I think you get the idea.
So, presuming that Japanese TV is bad when put on a world stage, I've been wondering why. I found a few articles on the subject and found some possible causes for why the content has not improved:
1. Is it bad because of a lack of technology?
Well – it seems pretty obvious that Japanese television has no technological barriers to improved content Many of the key components in television production in other countries are made in Japan. Sony, Hitachi, Matsushita and others are world-leaders in digital imaging and produce many of the world's editing suites.
2. Is it because of a lack of finance?
No, TV in Japan is one of the most profitable industries in the country. The television companies have huge revenues, a captive market, as cable services have made few inroads in the country, and very large audiences.
3. Is it because Japanese TV companies are intentionally producing low-quality content?
Ah! Could this hold the key to the dilemma?
But why on earth would TV companies want to do this?
Here's some theories:
a. Lack of ability: Japanese television creators are incompetent in creating better quality content due to lack of skill/craft in using the resources.
b. Consumer Pull: Japanese TV watchers want low-quality content and TV channels are creating content to their wishes.
c. Producer Indifference: Japanese television channels have a captive market, little competition from cable or satellite sources, and generally stable market stares, and therefore, have no real incentive to increase the quality of their content.
As far as a. is concerned one just has to look towards the film world to see examples of creativity of ideas and skills at producing world class movies. Also ads on TV have a professionalism and finish to them that suggests quality people behind them.
Now with b it would be easy to argue that Japanese people don't complain about the lack of good quality programs and therefore want mindless pulp. However, the option of having different programming is not offered to them due to the lack of a regular alternative like cable and also when popular shows like 24 or friends were aired they were incredibly popular. Having Japanese not complain about something they are not expecting in the first place is not the same as active approval.
So that leaves c. The argument then can go all over the place but here are a few points:
So if the last point is true I ought to get used to watching bad TV...
….and the terrible thing is…..I really am starting to warm to those quizzes and the food shows..someone…help!
I watch the news and the newsreader pulls out a piece of cardboard and tears strips of tape off it to reveal bits of information as they explain. I watch a drama and realise that it is the same story as last years' drama but instead of a school, it's now set in a college. And the acting. And the close-ups. And then the quizzes - is there any subject that can't be quizzed? Surely everything has been quizzed to death. And the food. The food. Is there anywhere on TV to escape the dreaded food? I could go on but I think you get the idea.
So, presuming that Japanese TV is bad when put on a world stage, I've been wondering why. I found a few articles on the subject and found some possible causes for why the content has not improved:
1. Is it bad because of a lack of technology?
Well – it seems pretty obvious that Japanese television has no technological barriers to improved content Many of the key components in television production in other countries are made in Japan. Sony, Hitachi, Matsushita and others are world-leaders in digital imaging and produce many of the world's editing suites.
2. Is it because of a lack of finance?
No, TV in Japan is one of the most profitable industries in the country. The television companies have huge revenues, a captive market, as cable services have made few inroads in the country, and very large audiences.
3. Is it because Japanese TV companies are intentionally producing low-quality content?
Ah! Could this hold the key to the dilemma?
But why on earth would TV companies want to do this?
Here's some theories:
a. Lack of ability: Japanese television creators are incompetent in creating better quality content due to lack of skill/craft in using the resources.
b. Consumer Pull: Japanese TV watchers want low-quality content and TV channels are creating content to their wishes.
c. Producer Indifference: Japanese television channels have a captive market, little competition from cable or satellite sources, and generally stable market stares, and therefore, have no real incentive to increase the quality of their content.
As far as a. is concerned one just has to look towards the film world to see examples of creativity of ideas and skills at producing world class movies. Also ads on TV have a professionalism and finish to them that suggests quality people behind them.
Now with b it would be easy to argue that Japanese people don't complain about the lack of good quality programs and therefore want mindless pulp. However, the option of having different programming is not offered to them due to the lack of a regular alternative like cable and also when popular shows like 24 or friends were aired they were incredibly popular. Having Japanese not complain about something they are not expecting in the first place is not the same as active approval.
So that leaves c. The argument then can go all over the place but here are a few points:
- Japanese network TV have no real rivals.
- There would be little to gain from change.
- Dentsu and Hakuhodo do not want to lose their monopoly on TV ad space nor see that monopoly ad space get devalued with lower ratings.
- Japanese Bureaucracy functions best with the population entertained with shows and sport rather than investigating why their lives are made so much harder by Japanese companies and the search for profits.
- As long as a healthy profit is to be made there is no incentive to change the status quo.
So if the last point is true I ought to get used to watching bad TV...
….and the terrible thing is…..I really am starting to warm to those quizzes and the food shows..someone…help!