News Toto successfully targets the American bottom

[thomas]

Bidets like Toto's Washlet account for 80% of all household toilets in Japan, but Toto's innovation, which deodorises and has water at just-right temperatures, wasn't always flush with promise. After decades of trying to court leery American consumers, Toto is finally seeing a shift. And a dramatic increase in the popularity of its products in America, all thanks to social media.

A popular Japanese bidet company has its sights set on the U.S. bottom. Toto, which makes the Washlet – or bidet – has seen a dramatic increase in popularity of its products in America, all thanks to social media, The New York Times noted. When the company launched its new kind of toilet seat in the 1980s featuring a small wand that sprays water, the innovation received a cold reception overseas in America. Americans, however, have more recently warmed to the idea of the Washlet, in part due to the COVID-19 pandemic. At a time when everyone was panic-buying and toilet paper was a hot commodity, Americans in need turned to Toto's Washlet, according to the report. The company's profits in America have grown more than eightfold over the past five years, and they hope to maintain this momentum, the company's president, Shinya Tamura, told The Times.

Japan’s popular toilet makers set aim on a new target...the American bottom

Toto, which makes the Washlet – or bidet – has seen a dramatic increase in popularity of its products in America, all thanks to social media

www.independent.co.uk

Original paywalled article here:

The Rise of the Japanese Toilet

Having conquered its home market, the Japanese toilet-maker Toto is selling more bidets in the United States. Toto’s president says not even tariffs will halt its advance.

www.nytimes.com

Link:

Toto Ltd.

Manufacturer of ceramic sanitary equipment and plumbing hardware, stain-resistance technology, precision ceramics & optical components, etc.

• JREF
• 12 Mar 2000
• Views: 540
• Category: Manufacturing