The machine is controlled from a windowless cockpit with two joysticks, two pedals and a touch screen, with four displays showing views of outside captured by nine cameras. Tsubame Industries will teach customers how to operate the vehicle and provide them with a license. Archax can travel at 10 kilometers per hour in vehicle mode, a little slower than the typical speed of a bicycle. Tsubame Industries, which has a background in machine manufacturing, envisions Archax being used in the entertainment field, and plans to seek partnerships with companies involved in games and displays. In particular, the startup has its eyes on airsoft battles -- a team-based shooting game known as "survival game" in Japan that utilizes low-powered airguns -- combining multiple Archax units and augmented reality technology. "What we're aiming for, basically, is an ultra-high-end toy," said Akinori Ishii, a director at Tsubame Industries. The company's marketing strategy will emphasize the robot's uniqueness, rather than its practicality -- the robot cannot be driven on public roads.