But the material had a severe weakness. Since paper is manufactured with wood-mashed pulp, the gaps between its thick fibres diffuse light and make the finished sheets opaque. This is especially problematic given that transparency is highly valued in the food industry. Packages that allow consumers to check the contents beforehand are thought to motivate shoppers to select specific products. In France, a food manufacturer once introduced paper cartons for a juice beverage but later reportedly reverted to plastic containers in at least one instance. Derived from cellulose-like paper, the material known as cellophane was already recognised for its transparent appearance. A challenge is that cellophane is as thin as 0.03 millimetres under current production methods. It has long been considered technically impossible to produce cellophane between 0.3 mm and 0.7 mm thick — thick enough for use in paper cartons and other commercial packaging.