First, the Ero Kawaii ("erotic cute") crew - exemplified by butter caramel squash Koda Kumi, the magazine ViVi, and the popular lingerie catalog Peach John. These are girls who do not necessarily care about finding boyfriends, because boys have never shown much interest in them to start with. Japanese guys don't like too much skin - they prefer the demure, conservative beauty of Ebi-chan, remember - so the Ero Kawaii crew make up for it by the self-gratifying passage into softly aggressive outfits that leave a 20% pie piece to the imagination. I hate using the term "ero kawaii" - feels like I got some memo from Dentsu and am explaining Japanese "cool" to you in Fall 2005 - but I think it is important to realize how attracting boys is not at the core of the controversial look. Also for reference, these girls - like their Can Cam second-cousins - want to become very wealthy, just not necessarily through the economic transaction of marriage.