...Among the most egregious of the radical errors in this statement is the use of the exotic term "Ideogram" to refer to Chinese characters. Linguists and writing theorists avoid "ideogram" as a descriptive referent for hanzi (Mandarin) / kanji (Japanese) / hanja (Korean) because only an exceedingly small proportion of them actually convey ideas directly through their shapes. (For similar reasons, the same caveat holds for another frequently encountered label, pictogram.) It is far better to refer to the hanzi / kanji / hanja as logographs, sinographs, hanograms, tetragraphs (from their square shapes [i.e., as fangkuaizi]), morphosyllabographs, etc., or -- since most of those renditions may strike the average reader as unduly arcane or clunky -- simply as characters.