Addressing industry figures, government officials and dozens of reporters at the ceremony, Chang recounted his first trip to Japan. He arrived in 1968 as vice president of Texas Instruments' integrated circuit business to start a joint venture with Sony in Japan. The first person he met during that visit was Akio Morita, the legendary founder of the electronics titan. During their two-hour conversation, Chang recalled, Morita told him: "You will be pleasantly surprised by the yield you will achieve in Japan." Yield is a key measure of production quality and is crucial in determining whether a chip plant can operate efficiently enough to generate a profit. The TSMC founder said he later helped start several chip plants for TI across Japan. To his surprise, Chang said, "Mr. Morita's prediction came true."