News Beni Princess: new high-end citrus variety hits Japanese market

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Beni Princess, a newly developed citrus variety developed by Ehime Prefecture, will officially go on sale in March. The prefectural government aims to market it as part of the "Beni Collection," alongside the widely popular Beni Madonna and Beni Kanpei varieties. Beni Princess is the result of crossbreeding between Beni Madonna and Kanpei, a process that took two decades to refine, from initial cultivation to large-scale production. The fruit inherits the jelly-like texture of Beni Madonna while offering the rich sweetness of Kanpei, making it a unique addition to Ehime's premium citrus lineup.

Beni Princess


Beni Princess


The drop-shaped citrus, the size of a softball, is characterized by its succulence and rich sweetness. The Ehime prefectural government spent about 20 years developing Beni Princess by crossbreeding Beni Madonna and Kanpei, popular varieties in the prefecture. "It's sweeter and juicier than Beni Madonna. It is by far the most delicious citrus I have ever tasted," Kana Takahashi, 28, said of the new variety. Takahashi began growing Beni Princess four years ago. The harvest season for Beni Princess is from March to April. Beni Madonna is usually distributed sometime around November in Ehime Prefecture, and Kanpei becomes available in January. Previously, the prefecture had few brand-name citrus varieties available in the early spring.


 
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