News Yoshinoya introduces ostrich rice bowl to 400 outlets

[thomas]

Yoshinoya Holdings Co. hopes to entice customers to try its newest and most exotic item: ostrich. The popular gyudon chain announced on 28 August that it had added an ostrich rice bowl to its menu. Known for its high protein content and low fat and calorie levels, ostrich is the latest meat offering from Yoshinoya, followed by beef, pork, and chicken. This expansion is part of the company's efforts to diversify its ingredients and provide customers with healthy and satisfying meals. The ostrich rice bowl, featuring thigh and fillet meat prepared in a roast beef style, is available at approximately 400 of Yoshinoya's outlets nationwide.

The dish is priced at 1,683 JPY (USD 11.60), including tax. The ostrich rice bowl is limited to 60,000 servings and will be offered until they are sold out. Yoshinoya said it will continue developing new products and expand sales, including online ones. The company also began selling cosmetics made from ostrich parts, saying that ostrich-based extracts offer excellent benefits for health and beauty. The cosmetics, including a skin care product containing ostrich oil, which is said to enhance the absorption of beauty ingredients, are being sold online through Speedia, Yoshinoya's wholly-owned subsidiary. Speedia, based in Ibaraki Prefecture, has been raising ostriches and developing products on its own farm.

Yoshinoya puts ostrich rice bowl on the menu at 400 cafe outlets | The Asahi Shimbun: Breaking News, Japan News and Analysis

数量限定！ 「オーストリッチ丼 (スープ添え)」 | 吉野家公式ホームページ

数量限定！ 「オーストリッチ丼 (スープ添え)」 | 株式会社吉野家の公式ホームーページです。牛丼をはじめとしたバラエティー豊かな吉野家メニューや店舗情報、アルバイト募集情報などを掲載。

www.yoshinoya.com

 

[Grandpa Frank]

I'll just hide and be safe. Wonder how the price compares to good beef?

 

[johnnyG]

So, I guess it'll taste just like chicken...?

 

[Mikawa Ossan]

I would try it. I wonder at the actual restaurants if they actually call it Ostrich-don? Seems like an awful long name (in Japanese) compared to Gyudon, Tondon, etc. Since ostrich is "dachou" in Japanese, would people say "Dachou-don" or even "Da-don" in practice?

 

[mdchachi]

I would try it. I wonder at the actual restaurants if they actually call it Ostrich-don? Seems like an awful long name (in Japanese) compared to Gyudon, Tondon, etc. Since ostrich is "dachou" in Japanese, would people say "Dachou-don" or even "Da-don" in practice?

Ostrich-don it is

 

[salyavin]

So, I guess it'll taste just like chicken...?

It's more of a red meat. Been years since I had it but they sold it at Whole Foods in the US so I have purchased it before out of curiosity. It's not bad.