The dish is priced at 1,683 JPY (USD 11.60), including tax. The ostrich rice bowl is limited to 60,000 servings and will be offered until they are sold out. Yoshinoya said it will continue developing new products and expand sales, including online ones. The company also began selling cosmetics made from ostrich parts, saying that ostrich-based extracts offer excellent benefits for health and beauty. The cosmetics, including a skin care product containing ostrich oil, which is said to enhance the absorption of beauty ingredients, are being sold online through Speedia, Yoshinoya's wholly-owned subsidiary. Speedia, based in Ibaraki Prefecture, has been raising ostriches and developing products on its own farm.