News Toto successfully targets the American bottom

A popular Japanese bidet company has its sights set on the U.S. bottom. Toto, which makes the Washlet – or bidet – has seen a dramatic increase in popularity of its products in America, all thanks to social media, The New York Times noted. When the company launched its new kind of toilet seat in the 1980s featuring a small wand that sprays water, the innovation received a cold reception overseas in America. Americans, however, have more recently warmed to the idea of the Washlet, in part due to the COVID-19 pandemic. At a time when everyone was panic-buying and toilet paper was a hot commodity, Americans in need turned to Toto's Washlet, according to the report. The company's profits in America have grown more than eightfold over the past five years, and they hope to maintain this momentum, the company's president, Shinya Tamura, told The Times.

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