Tourism teamLab Borderless Museum opens in Azabudai Hills

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The renowned teamLab Borderless museum has found a new home within the Azabudai Hills complex in Tokyo's Minato Ward. Developed collaboratively by teamLab Inc. and Mori Building Co., this museum showcases artworks crafted by the art group using projection mapping and other cutting-edge technologies. Visitors can explore over 50 digital installations as they traverse different areas. For instance, walls and floors come alive in a spacious hall with constantly transforming patterns, while another room captivates spectators with an array of colour-changing orbs. Notably, the "Sketch Ocean" installation brings to life images of fish and sea creatures drawn by visitors, animating them across the walls and other parts of the venue. The museum's predecessor in Tokyo's Odaiba district attracted approximately 2.3 million visitors within a year of its 2018 opening, with nearly half coming from outside Japan.



Photos of the new installations can be found here:


teamLab Borderless Museum


teamLab Borderless Museum


teamLab Borderless Museum



Link:


 
The joy of mass tourism: an Australian visitor is justifying his behaviour following criticism for a video showing him violating regulations at a Tokyo interactive museum. The TikToker, Lil Mid, self-identified as a "sheltered rapper" and "wannabe dancer", waded through the shallow waters at teamLab Tokyo for a clip that captured him being swiftly halted by an employee for the forbidden act. Despite backlash for the prank, Lil Mid remains unapologetic, insisting that his conduct was permissible due to the site's nature as a tourist spot and alleging that it amused some locals.




Foreign tourists causing a nuisance in Japan and breaking the rules is a serious issue that has forced the country to change some of its customs. Lil Mid wears what appears to be a pounamu - or fake pounamu - necklace in the video, which he captioned "The Moana necklace drew me in"; a reference to the popular Disney film. Customers at teamLab Tokyo must remove their footwear, socks and any foot-covering tights to explore the 'body-immersive' works. In Japanese culture, clothing must be removed entirely for public bathing, partly due to hygiene reasons, as clothes could trap dirt, oils and bacteria that can contaminate the water.



Wait for copycats.
 
TeamLab Planets Tokyo has been recognized by Guinness World Records as the most visited museum in the world. The art installation in Toyosu, Tokyo, welcomed 2,504,264 visitors from 1 April 2023 to 31 March 2024.

When compared to "The Art Newspaper Visitor Figures 2023" survey, which compares visitor numbers at museums around the world, teamLab Planets significantly surpassed other single-artist museums, such as the Van Gogh Museum in Amsterdam (1,686,766 visitors) and the Picasso Museum in Barcelona (1,047,094 visitors).

teamLab Planets also ranked 5th in Google's " Year in Search 2023 " for the "Most Popular Museums in the World", following the Louvre Museum (Paris), the British Museum (London), Musée d'Orsay (Paris), and the Natural History Museum (London). This recognition marks the second Guinness World Records title for a teamLab museum, following the 2019 record set by teamLab Borderless: Mori Building Digital Art Museum in Odaiba, Tokyo, which attracted 2,198,284 visitors.




 
TeamLab Planets Tokyo has been recognized by Guinness World Records as the most visited museum in the world. The art installation in Toyosu, Tokyo, welcomed 2,504,264 visitors from 1 April 2023 to 31 March 2024.

When compared to "The Art Newspaper Visitor Figures 2023" survey, which compares visitor numbers at museums around the world, teamLab Planets significantly surpassed other single-artist museums, such as the Van Gogh Museum in Amsterdam (1,686,766 visitors) and the Picasso Museum in Barcelona (1,047,094 visitors).

teamLab Planets also ranked 5th in Google's " Year in Search 2023 " for the "Most Popular Museums in the World", following the Louvre Museum (Paris), the British Museum (London), Musée d'Orsay (Paris), and the Natural History Museum (London). This recognition marks the second Guinness World Records title for a teamLab museum, following the 2019 record set by teamLab Borderless: Mori Building Digital Art Museum in Odaiba, Tokyo, which attracted 2,198,284 visitors.





It's not really a museum in the traditional sense. It's more of an experience. Also I don't know why they would compare it to "single artist" museums. I'm sure TeamLab is not done by a single artist.
 
I also think of it as an experience rather than a museum like Meow Wolf which is also done by a team of artists and has a few locations in the US.
 
As might be guessed, this projection technology is spreading to other venues: (look at "Videos" in these links, not just Menus, or pics)


 
As might be guessed, this projection technology is spreading to other venues: (look at "Videos" in these links, not just Menus, or pics)


Looks like smart marketing.
 
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