Sports Red Bull takes over Omiya Ardija

[thomas]

Omiya Ardija (大宮アルディージャ), the recent J3 League champions, are set to undergo a significant transformation following their acquisition by Red Bull GmbH. The Austrian energy drink company has ambitious plans for the Saitama-based club. As the first foreign entity to fully own a J-League club since the 2020 rule change, Red Bull aims to elevate Omiya Ardija rapidly. Mario Gomez, the club's technical director, has explicitly stated their intention to quickly move beyond the J2 league. The rebranded club, RB Omiya Ardija, is poised for significant growth and development under Red Bull's ownership.

Rather than Red Bull, the "RB" in the club name officially stands for RasenBallsport, which translates as "Lawn Ball Sports" in German, as is the case with Bundesliga top-tier side RB Leipzig, which the company also owns. Utilizing its financial power and scouting network, Red Bull aspires to get Omiya vying for the J1 title in around 2030. Leipzig, who was in the German fifth tier when the company took over, reached the top division in seven seasons. Omiya will play in the J2 next season after running away with this year's J3 championship.

Photo credit: Kyodo​

Football: New owner Red Bull signals big plans for J3 winners Omiya

J-League third-division champions Omiya Ardija are set to undergo a rebranding following their purchase by Austrian energy drink company Red Bull GmbH, which has outlined ambitious plans for the Saitama-based club.

english.kyodonews.net

Paywall alert:

Red Bull to enter Japan pro soccer with J3 team acquisition

Austrian energy drink maker will buy 100% stake in Omiya Ardija

asia.nikkei.com

 

[Lothor]

I preferred the squirrel logo. I think it would be a shame for Japanese football, with all its weird and wonderful names - Vegalta Sendai, Vissel Kobe and the unfortunately named Sagan Tosu - to follow baseball's corporatisation, resulting in names like Nippon Ham, Yomiuri and SoftBank.