I don't like the looks of the stuff. But maybe I should give it a chance as it seems to be good if you want to loose some weight. This is from todays Mainichi:
TV program introducing natto as diet food sparks buying frenzy
A television program claiming that natto, a strong-smelling food made from fermented soybeans, could help people lose weight has sparked a buying frenzy across the country, causing some manufacturers to run out of the product.
Manufacturers are trying to boost their supplies, but shortages reportedly remain widespread, and some manufacturers have even taken out newspaper ads apologizing for the shortages.
Sales of natto surged following a program aired on Fuji TV on Jan. 7. The program introduced a man and woman who had lost weight after eating natto for two weeks. The isoflavone contained in the beans was said to increase a specific type of hormone in the body, proving beneficial for people on diets.
After the broadcast, sales of natto rocketed, especially among young women. Takano Foods, a company based in Omitama,
Ibaraki Prefecture, and Mizkan, located in Handa,
Aichi Prefecture, subsequently took out newspaper ads apologizing for their lack of stock.
An official at one food manufacturer didn't know whether to be happy or sad.
"I want to describe this as trouble that we're actually happy about, but we're causing trouble for consumers and can't stay happy," the official said. (Mainichi)