Mazda Motor Corp. on Monday launched the Verisa compact, looking to create a new high-grade category in this growing sector.
The Hiroshima Prefecture-based automaker said the Verisa primarily targets couples in their 30s who have no children and couples in their 50s and 60s who are seeking a stylish vehicle.
"There is no other compact car developed under the same concept," Mazda Executive Director Masao Furuta told a news conference in Tokyo.
The Verisa represents an upgraded version of Mazda's already popular Demio.
