The new privacy policy will now be in place for LY users in line with the merger. Line app users have received messages asking them to agree to the privacy policy. Until now, users had the option to decide on the privacy policy at a later date. Individuals who previously joined Line and Yahoo Japan separately and registered their phone numbers, email addresses or device information will be assumed to be the same person if the information from the separate accounts matches. The data previously collected by either company about the interests of the user will also be integrated to allow for more efficiently targeted ads. Before the merger, Line had about 95 million users while Yahoo Japan numbered about 54.98 million. While LY officials have not revealed how many users have agreed to the privacy policy, about 19.48 million have already agreed to the linking of the accounts they held separately with the two companies.