Those commercials are the sum total of how ignorant the mac community is of how pc's actually work. I can't recall the last time, (it has had to have been at least ten years ago), where I was unable to get a device to work with my pc due to driver problems, easily solved really--- or when I wasn't able to run a certain bit of software I needed in order to be productive.
Apple is by and large, or at least its advertising department, one of the most mean-spirited, lying, imature group of people ever to conjecture that at any point in time for whatever reason Apple simply trumps the pc, BECAUSE WE SAY SO.
You probably don't recall or have heard the oft claimed fact that the older PowerPC based macs were faster than pcs in such in such tests... At one time Apple claimed to have the FASTEST desktop pc... neither of these things were true, regardless of the fact that Apple was trying someway to compare, excuse the pun, Apples to Oranges. It's not just even that they were going about testing the wrong way, its just that it was never true--- Apple never has a problem with lying when it comes to making their product look good.
This is my contention with these ads, from
Slate:
The final straw, for me, is that the spots make unconvincing claims. The one titled "Network" has a funny bit where "that new digital camera from Japan" is represented by a Japanese woman in a minidress. While Hodgman has trouble talking with the woman, Long speaks Japanese and shares giggles with her because "everything just kind of works with a Mac." Now, I happen to have a digital camera from Japan, and it works just fine with my PC. It did from the moment I connected it. Similarly, the spot titled "Out of the Box" (again, a very funny visual metaphor, with Hodgman and Long crouching in cardboard boxes) suggests that new PCs require tons of attention and alteration when you first fire them up. But I bought a new ThinkPad notebook just a few months ago, and it ran on all cylinders pretty much straight out of the gate. Why insult my intelligence by telling me something that I know isn't true?
They're well designed advertisements, if not for the fact of being more than a little obnoxious if you know the facts. But who is Apple advertising to? The mac-geeks who already believe what Apple tells them, the frustrated pc user who's too stupid to know that what Apple is saying is basically a lie? Either or, it's pretty insulting.
Again from slate (see link above), I think this is an exellent sumation of Apple's ad strategy:
As usual, Apple hopes to shift the debate away from a battle over specs and value and toward a battle we can all understand: cool kid versus nerd. But these days, aren't nerds like John Hodgman the new cool kids? And isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?