Japanese melons have seen strong overseas demand. Exports totalled 1,089 tons in 2025 on a preliminary basis, more than triple the 309 tons shipped in 2015, according to the Ministry of Agriculture, Forestry and Fisheries. Hong Kong and Singapore are among the major destinations for Japanese melons, and the United States and Australia have also begun importing them. The longer shelf life could also make inventory management easier and reduce food waste. The team called the latest development "a major step" toward expanding domestic demand and promoting exports.