Japanese car

Bright · 21 May 2005

Japanese auto industrials are already gorgeously successful by now. But I heard lots of Japanese are still keen to some Foreign auto makes. Some one says Germany cars are on the top of the list. Why?
I quite like Lexus which is mainly towards normal American market. And I still consider it's a Japanese make. TOYOTA also launched some certain sub-make especially for local market such as SCION. Is it welcomed by Japanese?
Is there substantial demanding from Japanese about their own cultural expression or concepts

pipokun · 22 May 2005

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http://www.auto-g.jp/news/200502/10/topics01/index.html

Toyota proceeds a new strategy, Lexus dealers, for a top end market in Japan this year.
The applicants to a sales rep in the dealers should be...
Intelligent
Good-looking
Over 1.75m in height
No bald
No fatty

I clear the last 3 minimum requirements, but not sure the first 2 ones...

Iron Chef · 23 May 2005

Pipo is right. There was a recent story on the news about how Toyota will start up a new Lexus line domestically to compete against Mercedes and BMW who dominate the luxury car class atm. Apparently Mercedes and BMW aren't too concerned at the prospect of competition but I think Lexus could give them a run for their money. Should be interesting to see how this folds out.

Bright · 23 May 2005

That's interesting! Almost every car make has its own market strategies, and the output of their products are based on these. Like BMW mainly produces luxury cars which towards the top end market; and Renault always shows cute designs for youth and families. Toyota's brand image is "Vibrant Clarity" which could be expressed through their " CS&S " and "Prius". In a word, TOYOTA is not suitable for luxury car market as BENTLEY or ALFA ROMEO. etc. Thus its crusade needs knights for this expedition.
Actually lots of international car makes call for knights for competing the luxury high-land. Instance:
Mercedes-Benz under DaimlerChrysler
Alfa Romeo under Fiat
Astom Martin under Ford
Cadillac under General Motor
Bentley under VolksWagon

Mike Cash · 23 May 2005

I've noticed a new Lexus dealership under construction in Ageo (Saitama).

For a certain segment of the Japanese population, the appeal of foreign cars has more to do with conspicuous consumption than with the cars themselves. Sort of the Japanese version of bling-bling.

budd · 24 May 2005

"For a certain segment of the Japanese population, the appeal of foreign cars has more to do with conspicuous consumption than with the cars themselves. Sort of the Japanese version of bling-bling."

bingo

"TOYOTA also launched some certain sub-make especially for local market such as SCION. Is it welcomed by Japanese?"

could say that, except that there is no scion in japan (afaik) and most of those models have been released in japan for years ie. the bb and xa
they came up with that name for us boneheads who might not think toyota wasn't a cool enough name, ie what was done with acura infiniti and lexus
props to mazda

Pachipro · 24 May 2005

Bright said:
Japanese auto industrials are already gorgeously successful by now. But I heard lots of Japanese are still keen to some Foreign auto makes. Some one says Germany cars are on the top of the list. Why?

mikecash said:
For a certain segment of the Japanese population, the appeal of foreign cars has more to do with conspicuous consumption than with the cars themselves. Sort of the Japanese version of bling-bling.

Mike has hit the nail on the head. To be seen in a European sports car is the epitomy of being cool and projecting the image of having money. They are also "chick magnets" for Japanese guys.

For an interesting view on what one Japanese person thinks of guys who drive these types of cars check out this site:
http://masamania.com/archives/2004/10/stylish_sports.html

Bright · 24 May 2005

Why, Why?!!!
Why are Japanese so keen to foreign sense? Is there really a big market of Luxury car in Japan? Do people indeed want it?
What about K-car? What about car-sharing proposal in some Japanese metropolis such as Tokyo?

Is there a demanding about Just-Japan in domestic car market?

Japanese car

Bright

先輩

pipokun

先輩

Iron Chef

Villain

Bright

先輩

Mike Cash

骨も命も皆此の土地に埋めよう

budd

先輩

Pachipro

JREF Resident Alien

Bright

先輩

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