- 14 Mar 2002
- Reaction score
On Monday, at a meeting of tourism experts, the Japan Tourism Agency announced a plan to increase inbound tourism to pre-pandemic levels by 2025, with travel demand expected to return in line with a recovery in global air traffic. It also seeks to increase the number of overnight stays in regional areas by foreign visitors from the 2019 total of 43.09 million.
In 2019, prior to the outbreak of the global coronavirus pandemic, a record 31.88 million tourists visited Japan. But the number fell sharply following the outbreak of COVID-19, totaling only 4.12 million in 2020 and 250,000 in 2021. [...] Upcoming international events to be held in Japan the same year, such as the Expo 2025 in Osaka and the World Athletics Championships in Tokyo, are also expected to boost visitor numbers. The government will maintain its existing goal of an annual 60 million foreign visitors by 2030. As part of its aim of revitalizing regional areas, the agency has also proposed promoting travel outside of metropolitan areas by highlighting historical and natural attractions offered by each region. Supported by the recent weakness of the yen against other major currencies, the government aims for annual tourist spending to reach 5 trillion yen ($34 billion) as soon as possible, eclipsing about 4.8 trillion yen spent in 2019.
Japan aims to revive inbound tourism to pre-pandemic levels by 2025
Japan will aim to have inbound tourism recover to pre-pandemic levels by 2025, the tourism agency says, with travel demand expected to return in line with a recovery in global air traffic.
Tourism agency planning for inbound Japan travelers at pre-pandemic levels by 2025
The plan also seeks to have the number of overnight stays in regional areas by foreign visitors increase from the 2019 total of 43.09 million.